Budweiser – Proudly on the Pitch

Role: Art Direction
Copywriter: Victor Pupo
Art Directors: Luiz Almeida, Robson Barreto
Associate Creative Director: Fernando Rihan
Co-CCO: Nicholas Bergantin
Executive Creative Director: Rafael Freire
Creative Directors: Raphaela Filippetto, Lucas Menegotto, Felipe Miskulin
Africa Creative [2026]
Since 1986, Budweiser has been part of the FIFA World Cup™. So instead of creating a new story to celebrate this milestone, we let history speak for itself.

Using only archival images from the most iconic moments in football, Bud’s pitchside boards became a global outdoor campaign.