Brazilian art director and graphic designer
currently working at Coala Music.
ICARUS: A Apoteose
BK' – Músicas de amor nunca mais
Drop Coala Music
Criolo – PGDID
Olympikus Bot do Corre [SOON]
RUADOIS [SOON]
Trópico
Mandinga Minha
About
Brazilian art director and graphic designer
currently working at Coala Music.
ICARUS: A Apoteose
BK' – Músicas de amor nunca mais
Drop Coala Music
Criolo – PGDID
Olympikus Bot do Corre [SOON]
RUADOIS [SOON]
Trópico
Mandinga Minha
About
Pretos Ganhando Dinheiro Incomoda Demais
Role: Concept, Art Direction and Design.
Creative Directors: Raphael Taira, Gabriel França, Christiano Vellutini e Diego Machado.
3D: Zebra 3D Fashion Studio
Motion: Kaue Akimoto
Team: Anderson Lima, Biatriz Lima, Bruna Porto, Damaris Oliveira, Debora Bacaltchuk, Denisson Noberto, Gabriela Neves, Gecylane Lima, Guilherme Romeiro, Henrique Kuniyosi, Hidelgann Araújo, Hugo Veiga, Itana Lins, Karolline Oliveira, Luiza Baffa,
Luiza Bomfim, Luiza Medeiros, Luana Freitas, Lucas Araque, Mariana Franco,
Maya Montenegro, Natalia Molena, Paula Santana, Pedro Paulo Fernandes,
Rafaela Morais, Rita Romão, Rosana Belchior, Stella Gafo, Thais Bonizzi, Victor Xavier.
The music video "Pretos Ganhando Dinheiro Incomoda Demais" comes to life through an imagined fable with students from Soma+ in partnership with Gana and Mooc, titled: "The Tree of Wealth." This fable is a historical rescue that makes visible chapters of our history that were not taught in school. We are not descendants of scarcity or servitude. We are descendants of queens, kings, and wealthy individuals whose prosperity was stolen.
Film Director: Hanna Batista
Cinematography: Fidell Botti
Art Direction: Poliana Feulo
3D: Zebra 3D Fashion Studio
THE SYMBOL
The symbol represents The Tree of Wealth, with the pulp, roots, and fruits. It incorporates various symbolisms relevant to the fable. The structure is based on the shapes of Adinkra symbols and the grid on the Flower of Life, a sacred symbol appearing in works of ancient Egypt. The position of the fruits comes from the position of Sirius, inspired by the beliefs and knowledge of the Dogon, who are an ethnic group living in the central plateau region of Mali, in West Africa.
MOBILE EXPERIENCE
In The Tree of Wealth web app, we bring the fable of the clip to real life. In the roots, the stories of the characters present in the film are told, and with each story you learn, the tree bears real fruits linked to art and education. Among them are free courses on black representation, discounts of 50% and 80% on books by black authors, exclusive digital arts, and a 50% discount on finance courses.
STILLS
Tamara dos Santos