BUDWEISER – AD-FREE MOVIES
Role: Art Direction.
Creative Directors: Hélio Maffia, Yllo Pedra
Associate Creative Director: Adriano Sato
Art Directors: Luiz Almeida, Leandro Bolacha
Copywriter: Victor Pupo
Africa Creative DDB [2025]
While other brands fight to appear in movies, Budweiser doesn’t have to.
It’s already there. At the bar. On the table. In the actor’s hand.
Over 1,200 films have featured Budweiser without us spending a single
cent on media.
So we did something unprecedented: we bought the commercial breaks on streaming platforms and movie channels airing those same films and simply ran nothing.
Because when you’re already part of the story, there’s no need to interrupt it.