BUDWEISER – THE BEER BEHIND BACKSTAGE
Role: Art Direction.
Creative Directors: Hélio Maffia, Yllo Pedra
Art Directors: Luiz Almeida, Douglas Dimitrov
Copywriters: Thomas Ejnisman, Suzana Bulhões
Africa Creative DDB [2025]
By digging through the backstage riders of the greatest bands in history, like Black Sabbath, Public Enemy, Guns N' Roses, Van Halen and many others, we discovered that behind countless eccentric requests the world’s most demanding artists all have one thing in common: Budweiser.
The beer behind the music is not just a tagline. It’s a fact.